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In the next blue ocean market, it is inevitable that the traditional packaging will be upgraded to intelligent packaging
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Author:fengmingsy
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Published time: 2018-06-10
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China's packaging industry has a total output value of 1.9 trillion yuan, ranking second in the world, and intelligent packaging is likely to be the next outlet. It is predictable that with the advent of the Internet of things era and the upgrading of social consumption, it is inevitable to upgrade some areas from traditional packaging to intelligent packaging.
China's packaging industry has a total output value of 1.9 trillion yuan, ranking second in the world, and intelligent packaging is likely to be the next outlet. It is predictable that with the advent of the Internet of things era and the upgrading of social consumption, it is inevitable to upgrade some areas from traditional packaging to intelligent packaging.
What is smart packaging?
Intelligent packaging, through innovative thinking, added more in the packaging machinery, electrical, electronic and chemical properties of the new technology, such as to make it both has the general packaging function, but also has some special properties, to meet the special requirements of products and special environmental conditions.
Intelligent packaging is divided into functional material intelligent packaging, structural intelligent packaging and information intelligent packaging:
Functional materials intelligent packaging: improve and increase the function of packaging by applying new intelligent packaging materials, so as to achieve and complete the purpose of specific packaging.
Structural intelligent packaging: by adding or improving part of the packaging structure, the packaging has some special functions and intelligent features.
Information intelligent packaging: the information that reflects the packaging content and its internal quality as well as the transportation and sales process is one of the most dynamic and promising packaging technologies.
It involves the preservation technology, water soluble film packaging technology, qr code technology, packaging technology, portable packaging technology, texture and structure innovation anti-counterfeiting technology, magnetic resonance (NMR) radio frequency security identification technology, food safety traceability solutions technology, etc.
The essence is the creative design and standard thought, he can in protecting consumers' rights and personal safety, protect the normal market order and convenient business electronically, develop new products consumption form will play its important role, has the extremely broad prospects for development.
What is the development trend of intelligent packaging?
Intelligent packaging is increasingly becoming the extension of product function, and become the carrier of the integration of innovative technology, used in almost all fields, including electronics, food, beverage, medicine, supplies and other industries.
The first generation of intelligent packaging technology is based on optical/visual identification, focusing on solving the problems of anti-counterfeiting, tracking and anti-theft through optical properties. The second generation of intelligent packaging technology will merge printing new technology such as electronics, RFID, flexible display, have affinity more goods and their packaging for humans, more actively presents the characteristics of the Internet of things.
According to Technavio's latest report, the global smart packaging market will grow at a compound annual growth rate of nearly 8%, exceeding $31 billion by 2019. The electronic packaging market will continue to be dominated by consumer packaged goods (CPGS) with electronic functions, increasing the total number of products to 14.5 billion within 10 years.
Currently has a number of mature application cases abroad, and established the corresponding industry to organize and guide the development of domestic intelligent packaging industry is still in its infancy, and no less foreign demand for user and application environment, in the next 2-3 years, intelligent packaging market will become the Internet of things industry a new blue ocean.
Mature application cases in the industry
The powerful functions of intelligent packaging in protection, service and information make it more and more widely used in medicine, food, daily chemicals, logistics and other fields. In addition to extending the shelf life of food, beverages, medicines and other products, these smart packaging also bears the burden of improving product traceability:
Food: indicating whether the food is spoiled (TTI technology) and extending the shelf life;
Drugs: ensure the quality of drugs, improve the accuracy and convenience of taking drugs;
Others: inventory management, shopping orientation and interaction, anti-counterfeiting and brand protection, quality and safety, preventing product changes, and adding new functions.
Throughout the development trend of intelligent packaging industry, no matter from the terminal ZhongHu end demand or industry demand, proposes a huge intelligent packaging products demand and market expectations, "intelligent packaging" will become a printing and packaging industry development and industrial upgrading of core power, is also the leading printing and packaging enterprises will compete for the technical commanding heights!
China into much starker choices-and graver consequences-in phase, this phase is also the important mark of the manufacturing in China towards the big teams, information technology, biotechnology, new materials technology such as cross fusion, is causing a new round of technological revolution and industrial revolution. It is conceivable that in the future, with the collaborative development of multi-field technology, intelligent packaging will have a large market.
What is smart packaging?
Intelligent packaging, through innovative thinking, added more in the packaging machinery, electrical, electronic and chemical properties of the new technology, such as to make it both has the general packaging function, but also has some special properties, to meet the special requirements of products and special environmental conditions.
Intelligent packaging is divided into functional material intelligent packaging, structural intelligent packaging and information intelligent packaging:
Functional materials intelligent packaging: improve and increase the function of packaging by applying new intelligent packaging materials, so as to achieve and complete the purpose of specific packaging.
Structural intelligent packaging: by adding or improving part of the packaging structure, the packaging has some special functions and intelligent features.
Information intelligent packaging: the information that reflects the packaging content and its internal quality as well as the transportation and sales process is one of the most dynamic and promising packaging technologies.
It involves the preservation technology, water soluble film packaging technology, qr code technology, packaging technology, portable packaging technology, texture and structure innovation anti-counterfeiting technology, magnetic resonance (NMR) radio frequency security identification technology, food safety traceability solutions technology, etc.
The essence is the creative design and standard thought, he can in protecting consumers' rights and personal safety, protect the normal market order and convenient business electronically, develop new products consumption form will play its important role, has the extremely broad prospects for development.
What is the development trend of intelligent packaging?
Intelligent packaging is increasingly becoming the extension of product function, and become the carrier of the integration of innovative technology, used in almost all fields, including electronics, food, beverage, medicine, supplies and other industries.
The first generation of intelligent packaging technology is based on optical/visual identification, focusing on solving the problems of anti-counterfeiting, tracking and anti-theft through optical properties. The second generation of intelligent packaging technology will merge printing new technology such as electronics, RFID, flexible display, have affinity more goods and their packaging for humans, more actively presents the characteristics of the Internet of things.
According to Technavio's latest report, the global smart packaging market will grow at a compound annual growth rate of nearly 8%, exceeding $31 billion by 2019. The electronic packaging market will continue to be dominated by consumer packaged goods (CPGS) with electronic functions, increasing the total number of products to 14.5 billion within 10 years.
Currently has a number of mature application cases abroad, and established the corresponding industry to organize and guide the development of domestic intelligent packaging industry is still in its infancy, and no less foreign demand for user and application environment, in the next 2-3 years, intelligent packaging market will become the Internet of things industry a new blue ocean.
Mature application cases in the industry
The powerful functions of intelligent packaging in protection, service and information make it more and more widely used in medicine, food, daily chemicals, logistics and other fields. In addition to extending the shelf life of food, beverages, medicines and other products, these smart packaging also bears the burden of improving product traceability:
Food: indicating whether the food is spoiled (TTI technology) and extending the shelf life;
Drugs: ensure the quality of drugs, improve the accuracy and convenience of taking drugs;
Others: inventory management, shopping orientation and interaction, anti-counterfeiting and brand protection, quality and safety, preventing product changes, and adding new functions.
Throughout the development trend of intelligent packaging industry, no matter from the terminal ZhongHu end demand or industry demand, proposes a huge intelligent packaging products demand and market expectations, "intelligent packaging" will become a printing and packaging industry development and industrial upgrading of core power, is also the leading printing and packaging enterprises will compete for the technical commanding heights!
China into much starker choices-and graver consequences-in phase, this phase is also the important mark of the manufacturing in China towards the big teams, information technology, biotechnology, new materials technology such as cross fusion, is causing a new round of technological revolution and industrial revolution. It is conceivable that in the future, with the collaborative development of multi-field technology, intelligent packaging will have a large market.
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